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Marketing

Boost, Engage, and Convert

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Written by MJ Martin
Updated over 3 weeks ago

The Marketing Section offers a range of robust features to assist you in promoting your products, connecting with customers, and increasing sales. Whether advertising, providing discounts, or streamlining your marketing efforts, the section has everything you need to increase visibility and expand your business.

Below is a summary of the major features found in the Marketing section:

Auqli Ads

Auqli Ads enables you to operate targeted advertising campaigns to target customers on the platform and through other channels outside the platform. With Auqli Ads, you can:

  1. Create Custom Ads: Create and release ads aimed at a particular group of customers according to demographics, interests, and shopping behavior.

  2. Set Budget and Bidding: Manage your ad budget by setting a daily or overall campaign budget and selecting the bidding strategy.

  3. Track Performance: Monitor the performance of your ads with in-depth analytics, such as impressions, clicks, and conversions.

Coupons

With Coupons, you can generate discount codes in order to push customers to buy your products:

  1. Personalizable Discounts: Establish percentage or fixed-amount discounts that customers can use upon checkout.

  2. Make Limited-Time Offers: Implement time-bound offers to generate a sense of urgency and drive more sales.

  3. Target Specific Products: Use discounts on selected products or product categories for targeted promotions.

Flash Sales

Flash Sales enables you to execute time-constrained sales events to generate urgency and sales.

  1. Set Sale Duration: Determine the beginning and ending times for your flash sale, generating a sense of urgency among your buyers.

  2. Discounted Products: Designate products to be included in the flash sale and sell them at a discounted price.

  3. Promote the Sale: Promote your flash sale on the site and through other marketing channels to enhance visibility.

Inbox Campaigns

Inbox Campaigns allow a straight-through means to interact with your customers through custom messages.

  1. Targeted Messaging: Push promotion or informational messages into the inbox of your customers as per their preference or behavior.

  2. Custom Campaigns: Create campaigns to notify of new product arrival, offers, or discounts.

  3. Measure Campaign Effectiveness: See the performance of your inbox campaigns by measuring the open rates, click-through rate, and conversion.

Referral Program

The Referral Program allows you to reward your existing customers to refer new customers to your store.

  1. Referral Links: Create one-time use referral links for your customers to share with others.

  2. Rewards for Referrals: Provide discounts or rewards to both the referrer and the new customer upon purchase.

  3. Track Referrals: Track the success of your referral campaigns and make changes to optimize growth.

Inbox Automation

With Inbox Automation, you can create automated messages and campaigns to interact with customers at the perfect time.

  1. Automated Follow-Ups: Send follow-up emails to customers following a purchase or cart abandonment to get them to complete the order.

  2. Personalized Messaging: Automate personalized emails based on customer behavior, such as birthday messages, order confirmation, or re-engagement incentives.

  3. Schedule Campaigns: Organize and schedule your automated campaigns to execute at best times automatically without any human intervention.

Marketing Resources

The Marketing Resources section offers useful tools and tips to help you make effective campaigns.

  1. Guides and Tutorials: Get step-by-step guides on how to utilize each marketing tool and execute successful campaigns.

  2. Best Practices: Gain industry best practices for email marketing, social media marketing, and ad development.

  3. Design Tools: Use templates and design tools to create captivating visuals for your campaigns.

The Auqli Marketing section provides you with a full suite of tools to boost visibility, bring in new customers, and drive sales. Whether you're advertising, providing discounts, or automating campaigns, the tools complement each other to optimize your marketing for efficiency and effectiveness.

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